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The first Tea Boutique of India, “Nathmulls Tea Cosy” has finally opened at Darjeeling. A very senior member of the Ministry of Commerce & Industry and Additional Secretary, Dr Rahul Khullar, inaugurated the boutique in the presence of Mr Basudev Banerjee, Chairman, Tea Board. The Deputy Commissioner of Darjeeling Dr Aariz Aftab and eminent personalities from the Government, Tea industry & trade from across India were the other guests of honour present.
Madhav Sarda, the Chief Executive Officer of Nathmulls cordially welcomed the Chief Guest and other dignitaries.
Cutting of the ceremonial ribbon, lighting of the auspicious lamps, release of balloons, fireworks and a musical extravaganza heralded the inauguration of this Tea Boutique in the presence of several hundred distinguished guests as well as the media & Press. Fine Darjeeling tea and refreshments were served to all present.
This specialty and unique Tea Boutique located at the ground floor (main entrance) of the recently opened Rink Mall in the heart of the picturesque town of Darjeeling, is slated to be one of its kind in the region, possibly in the country. The Chairman, Tea Board complimented Mr Madhav Sarda, CEO for the venture and described this Tea Boutique as the ideal module for the promotion of Darjeeling Teas across India and worldwide.
A huge range of fine Certified Organic and conventional estate teas from Darjeeling, Assam, Sikkim, Nilgiri etc. are on display and sale along with over 150 varieties of teas in innovative handcrafted gift packaging, under the Nathmulls brand.
Apart from this, various paraphernalia on tea such as books, tea pots & cups, kettles, tea boxes, tea spoons, variety of strainers & infusers, tea cosies, paintings on tea, etc. are on display and also available for sale.
The aesthetically designed showroom has a whole range of beautifully done graphics which trace and celebrate the history of tea since the inception of this wonderful beverage with a blend of modernity and style.
The very exclusive tea boutique also has a sit-in tea service where tea lovers can select and sip their favorite cuppa from a special Tea Menu which includes estate teas, specialty teas, flavored fruit teas as well as chilled teas and mocktails. The menu is to consist of over 100 such offerings. The service is to be launched soon.
There are several plans for the constant promotion of Darjeeling Teas by ways of events, meets, festivals, contests, visits and talks by eminent people and experts from the industry and trade at the showroom premises.
This latest venture of Nathmulls is slated to become a focal point for all connoisseurs & tourists visiting Darjeeling in the near future and for all times to come.
NATHMULL NANDLALL TEA CO. (P) LTD.
THE RINK MALL
DARJEELING 734 101, INDIA
PH: +91 9332541424 |
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